the blog.

When makeup isn’t working, most people assume the product is the problem. But more often than not, it’s the technique. Great makeup results come from the balance between what you use and how you use it.

If you thought bold makeup was gone for good well 2026 is bringing it back with a fresh twist. We’re stepping into a year where minimalism and statement glam melt together. This means the skin looks polished but real and lips are loud.

**Why Makeup Is Cultural Work, Not Just Cosmetic** Makeup has always been more than surface-level beauty — it’s storytelling, identity, and connection. As an Arab American makeup artist, I see every look as a reflection of where artistry and culture meet. Here’s why makeup is cultural work, not just cosmetic: 1. **Makeup Carries History** From kohl-lined eyes in Ancient Egypt to the use of natural pigments across North Africa and the Middle East, beauty rituals have alwa

Reducing Waste as a Makeup Artist As artists, we love a good restock but overconsumption doesn’t look good on anyone. Plus, constantly trying new in your kit doesn't give you stability in your craft. Building a more sustainable kit isn’t about the product as much as It's about the Intention. Here are three ways to cut waste without cutting corners: Simplify Your Kit Depot the bulky packaging, recycle the packaging and keep an inventory list so you don't over purchase brands.

The Difference Between Everyday Makeup and Camera-Ready Makeup

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Restock your makeup kit with the essentials I am immensely proud of myself because I have definitely feel like I have my kit down to a...

How To Be Professional On Set As A Makeup Artist